WELCOME
I’m Jordan Haney, quantitative- turned qualitative-oriented marketing professional with experience in strategic planning and decision-making in order to craft strategies and campaigns that succeed.
On this site you’ll find some of my old client work, personal projects, and other content I’d like to share. But, if you look just a little deeper, you’ll see some common themes that have gotten me to where I am today, and will take me where I am going.
If you have any questions, comments, concerns, or inquiries, feel free to reach out to me however you prefer.
Thank you and I hope my work interests, expands, or inspires you in some way.
Work Highlights
Brand Strategy &
Marketing Execution
CSUN with A HEART
Stemming from the California Basic Needs Initiative, CSUN with A HEART is a brand built to help provide college students with basic resources and support that lead to their academic and personal achievement.
Brand Strategy
Uber
In a conceptual rebranding of Uber, this project takes a look at the negative public perceptions of Uber and flips their image to a more consumer-facing and friendly brand.
Digital Marketing
Campaign
Neon Retro Arcade
A local arcade struggling to compete with today’s gaming and win over college students gets a fresh campaign aiming at the nostalgia we all hold inside.
Brand Safety vs.
Brand Sustainability
Brand Safety vs. Brand Sustainability
Is brand safety a risk to brand sustainability? This piece takes a look at what they each are and how to navigate them in the long term.
