Challenge:

CSUN with A HEART is a result of the Basic Needs Initiative implemented by the CSU system. Food and housing insecurities affect an overwhelming number of college students across the country, but not enough has been done by school systems to fix this issue. CSUN has various resources for students, however, many students face barriers, mostly internal, that prevent them from finding and utilizing the help they need.

At IntersectLA, we were asked to help accomplish CSUN’s goal of reducing the number of students who suffer from low availability and awareness of resources by developing the brand, website, and marketing materials. 

Work:

Market Research   •   Marketing Strategy   •   Promotional Material (Print & Online)   •   

Google Analytics   •   Brand Development   •   Web Design   •   Basic Financial Accounting

Solution:

• Develop an approachable, communal, and supporting brand image consistent with school
• Built website that retains all basic need resources on-campus
• Define key market segments and three specific targets for organization
• Design targeted and impactful promotion material for each market segment to take action

Results:

*First 5 Months of Launch While School is in Session (March-Sept. exclud. June & July)*